Bespoke wordmark for Transport West, designed to give the brand a distinctive and recognisable identity across the Southwest. The angled lettering conveys a sense of forward momentum, while the flowing form of the ‘S’ subtly suggests a journey, reflecting the movement and connectivity at the heart of the brand. Designed to work across a wide range of public transport, from bus wraps to scooters, the wordmark brings a consistent, legible and distinctive identity to the region’s streets and journeys.
