Brand refresh for Penroe and King – expressively designed and customisable kitchens and furniture, made to the highest standard. I’d perved over their kitchens long before I got to do a refresh on their branding so was really happy to be asked.
I did rounds of initial sketches and then we explored a full rebrand just in case we were missing an opportunity.
In the end we refreshed their logo and paired it with Quicksand - a font they could easily use across web and print.
I redrew the letters and balanced out the composition. They wanted the mark to be elegant and refined but still have a minimal, premium, stripped-back feel - much like their work.
I did rounds of initial sketches and then we explored a full rebrand just in case we were missing an opportunity.
In the end we refreshed their logo and paired it with Quicksand - a font they could easily use across web and print.
I redrew the letters and balanced out the composition. They wanted the mark to be elegant and refined but still have a minimal, premium, stripped-back feel - much like their work.
