I was asked to do a hashtag logo to be used on a campaign to promote women's football for the FA. It had to express how much the game has changed; women no longer need to ask for permission to be on the field – we're there, unapologetically claiming a space. With this in mind the type had to show grit, energy and determination. This scratchy, textured and energetic lettering expressed the essence of that message. [Pitch concept].
