Off the back of the social media campaign pushing traffic to the site, I was then asked to create to create a set of 'stickers' that people could put on their Instagram stories. We want to encourage people to keep using the phrase '' as part of their general parlance whenever they're confused or in a confusing situation. Instagram is therefore a great place to add these stickers so people can attribute them to their funny or confusing life situations as they document their life on social media.
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