I’ve been working on a run of NDA projects recently, so am not able to talk about them yet. When I saw the Creative Boom brief for March, it felt like a chance to have some fun and create something I could actually share –no restrictions. The brief was to design a brand identity for Alba, an independent artisan bakery in a small, quirky market town, celebrating craft, community, and the simple joy of something made properly.
I took cues from Italian signage to create a hand-drawn logo that feels as crafted as the products and as characterful as the town. The understated, slightly unexpected colour palette helps it stand out in a crowded bakery space.What defines Italian signage for me – something I remember vividly from my travels – is reverse contrast type. It feels distinctly Italian, yet modern and full of personality, striking the balance between a Saturday market town and a Milanese backstreet bakery.
